2 minutes to fill in · your plan within 2 hours
The kilos come off, then keep coming back?
Time for an approach that actually fits your life: a personal nutrition and workout plan built around your body, taste and schedule, adjusted every week, followed by a plan to keep the weight off. No crash diet, no going hungry, and in your inbox within minutes.
From just €8.95 a month (€2.07 a week) · paid monthly by direct debit
- In your inbox within 2 hours
- Cancel monthly
- Pay securely with iDEAL | Wero
- 14-day money-back guarantee
Lunch · 10 min
Salmon bowl with egg & veg
Your daily target
1,580 kcal
120 g protein · 8,000 steps
Sound familiar?
Starting again on Monday. Again.
- You start full of good intentions, but one birthday or busy week and your old habits are back.
- You've tried it all: counting calories, shakes, low-carb. It works for a while, and then it doesn't.
- The kilos that came off went straight back on.
- With all the conflicting advice, you no longer know what you should and shouldn't eat.
- You're hungry, you miss the food you love and you feel guilty about every biscuit.
- And deep down, you've started to think it's your fault.
What carrying on like this costs you
- MoneyEvery new attempt costs money again: apps, shakes, books and subscriptions you stop using after a month.
- TimeEvery time, you start from zero. A few months easily turns into a few years.
- Self-beliefEvery attempt that falls apart makes the next one harder. Until you stop believing you can do it.
It's not you. It's your approach.
A standard diet is the same for everyone, so it doesn't truly fit anyone. Too strict, not built around your life, and nobody to adjust it when things get tough. Then everything depends on willpower, and willpower runs out.
Break the cycle2 minutes · you only pay once you choose a plan
Why this approach is different
Not a diet. A plan you can stick to.
We do things differently: a realistic calorie deficit, plenty of protein, strength training that protects your muscles, and food you genuinely enjoy. And because we adjust your plan every week, you're not on your own when things get tough.
Typical diet
- One list for everyone
- Hunger and cravings
- Boring and strict
- Yo-yo effect
Afvallen & Afblijven
- Tailored to you
- Kept full by protein & fibre
- Dishes you actually enjoy
- Made to stick with
How it works
Your personal plan in 3 simple steps
No waiting lists, no intake interviews. You can start today.
- 1
Answer the questions
In about 2 minutes, tell us your goal, a little about your body, what you love to eat and how much time you have.
- 2
Choose your plan
Nutrition, training or both. Pay month by month, or save more with 3, 6 or 12 months.
- 3
Get your plan
Your personal plan is ready within 2 hours. Every 4 weeks you do a short check-in and get a new, fine-tuned plan.
Takes about 2 minutes · You only pay once you choose a plan
Choose what suits you
Nutrition, training or both
Buy them separately or save with the bundle. In the bundle, nutrition and training reinforce each other.
What you get
Everything you need, neatly in one place
Your personal daily targets
Calories, protein, carbs and fat, calculated for your body and goal.
Weekly meal plan with recipes
Breakfast, lunch, dinner and snacks every day, with quantities and cooking steps.
Shopping list
Sorted by supermarket aisle, for the whole week.
Workout plan with progression
Sets, reps, rest times and instructions, built up over 4 weeks.
A new plan every 4 weeks
Fine-tuned based on your check-in, so you keep making progress.
Why choose us
Personal guidance, without the hefty price tag
100% tailored to you
Your calorie and protein targets, calculated from your body, activity level and goal. No one-size-fits-all list.
Delicious and doable
Dishes made with products from Dutch supermarkets, within your cooking time and budget.
Shopping list included
Everything for the whole week, sorted by supermarket aisle. Quicker shopping, less waste.
At home or at the gym
Exercises that match your equipment and level, with clear instructions and alternatives.
Refreshed every 4 weeks
After a short check-in, we create your new plan based on your progress, so you keep moving forward and it never gets boring.
Responsible & safe
Based on the official Dutch dietary guidelines. No crash diets, no pills, no powders.
Three months from now, you could be in one of two places
If nothing changes
- You've started again, and stopped again.
- You've spent money again on something you couldn't keep up.
- You're still saying: I'll start on Monday.
If you start today
- You know what you're eating every day, without hunger or forbidden lists.
- Your plan has already been adjusted a few times to what really happened.
- You've spent 3 months working on habits that fit your life.
Pricing
Choose your plan and term
According to research, a new habit takes around 66 days on average. Choose 3 months or longer and you get a new, fine-tuned plan every 4 weeks, at a lower monthly price. After the minimum term, every subscription can be cancelled monthly.
Nutrition plan
Lose weight without going hungry, eating food you enjoy.
Billed monthly by direct debit. Minimum 3 months (€35.85 in total), then cancel any month.
- Personal calorie and macro targets
- 7-day meal plan with recipes
- Weekly shopping list
- Tailored to allergies and preferences
- Swap options for every meal
- A new, fine-tuned plan every 4 weeks
Monthly by direct debit, minimum 3 months · Prices incl. VAT
Bundle: Nutrition + Training
Nutrition and training that reinforce each other.
Billed monthly by direct debit. Minimum 3 months (€53.85 in total), then cancel any month.
- Everything in the nutrition plan
- Everything in the workout plan
- Nutrition and training aligned
- Extra protein advice on training days
- Biggest saving compared to buying separately
- A new, fine-tuned plan every 4 weeks
Monthly by direct debit, minimum 3 months · Prices incl. VAT
Workout plan
Stronger and more toned, at home or at the gym.
Billed monthly by direct debit. Minimum 3 months (€32.85 in total), then cancel any month.
- Plan for home or the gym
- Built up over 4 weeks (progression)
- Sets, reps and rest times
- Clear instructions for every exercise
- Takes injuries and level into account
- A new, fine-tuned plan every 4 weeks
Monthly by direct debit, minimum 3 months · Prices incl. VAT
Results vary from person to person. You're buying a personal plan and guidance, not a guaranteed result: how much weight you lose or muscle you build depends on factors such as your body, your effort and your circumstances.
14-day satisfaction guarantee
Not happy with your plan? Within 14 days of your purchase, get your first payment back in full, easily in My plans or by email. No questions asked, no hassle.
The secret is keeping it off
Reached your target weight? That's where it really begins.
This is exactly where it often goes wrong: the diet ends and the old habits return. That's why, once you've lost the weight, we move you onto a maintenance plan: eating more, staying strong and holding on to your new habits. That way, you give your results the best chance to last.
- A gradual return to your maintenance level
- Strength training to support your metabolism
- Flexible eating, even at parties and on holiday
Frequently asked questions
Still on the fence? We get it.
Is it easy to cancel?+
Yes. You can cancel in a few clicks via 'My plans' or the 'Cancel subscription' page. A monthly subscription can be cancelled any month. If you chose a minimum term, your subscription ends when that term is over; after that, you can cancel monthly. You keep access to all the plans you've already received.
What if I'm not happy with my plan?+
Then you get your money back. You have a 14-day satisfaction guarantee on your first payment: within 14 days of your purchase, request your money back in My plans (Subscription tab) or just email us, and we'll refund the full amount of that first payment. No hassle.
How does a 3, 6 or 12-month subscription work?+
You always pay monthly by direct debit. Choose a minimum term of 3, 6 or 12 months and you get a lower monthly price. You receive a new plan every 4 weeks: at the end of each period you complete a short check-in, and we use it to create your next plan. After the minimum term, your subscription continues at the same monthly price and you can cancel at any time, with a notice period of no more than one month.
How personal is the plan?+
Very personal. You answer questions about your goal, height, weight, age, daily activity, food preferences, allergies, cooking time, budget, where you train, your experience and any injuries. Based on your answers, we calculate your personal calorie and protein targets, and every dish and every exercise is tailored to you.
What if I'm not losing weight?+
At the end of each period you complete a short check-in with your weight and how things went (hunger, energy, sleep, how doable it was). We adjust your next plan accordingly: if your weight dropped more slowly than planned while you followed the plan well, we lower your calories slightly; if it's going too fast or you're very hungry, we raise them a little instead. Every nutrition plan also explains how to make small adjustments yourself in between.
Are results guaranteed?+
No, and honestly, nobody can promise that. You're buying a personal plan and guidance, not a guaranteed result. How much weight you lose or muscle you build varies from person to person and depends on factors such as your body, your health, your circumstances and how closely you follow the plan. Projections and examples on the site are estimates. What we do: tailor your plan to you and adjust it based on your progress.
How quickly will I get my plan?+
We get started the moment you've paid. Within 2 hours, your plan is ready for you in My plans and you'll receive an email with a personal link. You can also download every plan as a PDF, with a separate shopping list to tick off.
Don't wait for Monday again
Answer a few questions in 2 minutes and get your personal plan within 2 hours. You only pay once you choose a plan. Not satisfied? Request your first payment back within 14 days.
Create my personal plan- In your inbox within 2 hours
- Cancel monthly
- Pay securely with iDEAL | Wero
- 14-day money-back guarantee